Social Media Marketing (SMM) is a digital marketing strategy that involves using platforms like Facebook, Instagram, Twitter/X, LinkedIn, and YouTube to promote a brand, product, or service. It focuses on creating engaging content, interacting with the audience, running targeted ads, and analyzing results to build brand awareness, drive traffic, and generate leads or sales. In simple terms, SMM helps businesses connect with people where they spend most of their time online and turn that engagement into growth opportunities.

Organic marketing refers to all non-paid strategies used to build brand awareness, drive traffic, engage audiences, and generate leads through authentic, value-based content and ongoing online interactions, rather than relying on paid advertising

A Facebook page is a classic example of organic marketing, as brands and businesses use it to engage audiences, build community, and drive growth without paid ads

A content calendar is a schedule that outlines what content you’ll publish, when, and on which platforms. It helps keep your marketing consistent, organized, and aligned with goals—making it easier to plan ahead, track progress, and maintain a steady flow of engaging posts across blogs, social media, or other channels.

A content calendar is a plan that shows what to post, when, where, and who’s responsible—helping keep content organized and consistent.

Paid marketing is when businesses pay to promote their products or services through ads on platforms like Google, Facebook, or Instagram. It helps reach a targeted audience quickly, drive traffic, and generate leads or sales, but requires ongoing budget to maintain results—unlike organic marketing, which grows naturally over time.